Bold Strategies. Powerful Stories. Proven Growth.

I solve marketing problems with content and strategy that drive measurable results.

How I Help:

  • SMBs

    Stand Apart. Drive Growth.

    I help sharpen your value and make it matter to audiences with strategies that connect and stories that stick. Differentiate from competitors and engage your audience in ways they can’t with measurable outcomes.

    Explore the Strategy Behind DIRECTV’s 16% Growth

  • Executives

    Clarity for Your Vision. Results for Your Brand.

    I help leaders sharpen their strategy and deliver growth that inspires confidence and alignment. I can step in to bolster internal teams or drive special projects.

    How The New York Times Found a Second Act with Positioning

  • Agencies

    Your Partner in Creative Impact.

    I help agencies expand their capacity with senior-level expertise in strategy and storytelling, creating campaigns that deliver measurable results.

    How Viasat Found Its Voice and Its Audience

  • Recruiters

    Dependable Talent. Proven Results.

    CD, ACD, Content Lead, Creative Strategist – I bring senior-level leadership & expertise in campaign development, storytelling, and video for agency and in-house teams.

    Find Your Fit →

  • Non-Profits

    What Matters Most? Making It Matter to Others.

    With the right story and strategy, budgets aren’t barriers—they’re opportunities. I help non-profits connect deeply, think creatively, and inspire action that turns purpose into lasting change.

    See How We Turned Resistance Into Recruitment

CAPABILITIES

  • Define your space. Drive growth.

    • Positioning & Messaging: Craft compelling narratives that differentiate and resonate.

    • Competitive Analysis: Uncover gaps, strengths, and opportunities in the market.

    • Friction & Opportunity Mapping: Identify barriers holding your audience back—and where you can lead.

  • Execute bold ideas. Deliver results.

    • Campaign Briefs: Translate big ideas into actionable plans.

    • Messaging & Creative Oversight: Ensure alignment across all touchpoints.

    • Campaign Ideation & Development: Build innovative concepts that capture attention.

    • Go-to-Market Execution: Turn strategies into impactful rollouts.

  • Bring stories to life. Inspire action.

    • Narrative: Insight-driven stories that stick.

    • Storyboards & Scripts: Develop, write & direct stories for every screen.

    • Direction & Production: Talent, Location, On-Set, In-Post.

  • Scale storytelling. Build consistency.

    • Editorial Calendars: Develop systems for consistent, audience-driven content.

    • SEO Optimization: Ensure your content gets found and drives results.

    • Content Creation: Provide seamless execution, from ideation to delivery.

  • Experience. Perspective. Outcomes.

    Strategic Direction: Align marketing & creative with measurable outcomes.

    Brand Alignment: Help leadership, creative, and sales tell the right stories.

    Senior Lead: Fill gaps, help teams expand into new & needed capabilities and execute

Whether you need to sharpen your brand’s positioning, generate campaigns that convert, or build systems that scale, I bring the strategy, storytelling and leadership to make it happen.

Work:

  • testotesto

    Content Strategy + Positioning

    The New York Times syndication model was sinking. I repositioned them as a B2B intelligence leader to drive new partnerships, audience growth, and 30% revenue gains.

    How We Used 'First Principles' To Unlock Millions

  • Brand Strategy + Campaign Development

    We gave DIRECTV’s new loyalty program a brand and a killer tagline—“TV that loves you back.” Then we built a creative strategy to spread the love: a content ecosystem that drove 16.3% membership growth.

    How We Turned Loyalty into Love

  • Brand Strategy + Positioning

    Viasat spent decades pioneering technology to connect the world. But couldn’t connect with their audience. They had a hell of a story—I helped them build a brand capable of telling it.

    How Viasat Found Its Voice and Its Audience

Conversion starts with a simple idea:

Own what makes you different.

Then amplify it.

Know what sets your business & brand apart?

Let’s find it.

Then make it impossible to ignore.