AMCI Global
[Experiential, Service] Brand + Content Strategy, Positioning, Messaging | ECD: Rego Marquiis
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AMCI Global faced an identity crisis, with siloed divisions limiting its potential. By unifying the brand and embedding storytelling into its strategy, the transformation resulted in a 25% increase in audience engagement, new revenue streams from an in-house content studio, and enhanced authority across the automotive industry.
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AMCI Global, a trusted name in automotive testing and immersive experiences, faced a major challenge: a fragmented structure and unclear identity were holding the company back. Siloed divisions prevented AMCI from capitalizing on its full potential. What started as a branding exercise evolved into a broader mission: transforming AMCI into a unified, growth-oriented brand ready for the future.
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Collaborating with AMCI’s leadership, I developed a strategy that unified the company’s operations and embedded storytelling as a cornerstone for growth.
1. Unified the Brand
Aligned AMCI’s siloed divisions under a singular narrative emphasizing advocacy, expertise, and connection.
Developed a brand identity that resonated with clients and clearly reflected AMCI’s unique market value.
2. Built a Scalable Content Studio
Established an in-house content engine that transformed storytelling into a measurable driver of revenue.
Enabled high-quality production at scale while maintaining consistency in brand voice and creative control.
3. Launched a Branded YouTube Channel
Positioned the channel as a key pillar of AMCI’s digital presence, blending education, entertainment, and storytelling to engage and inform audiences.
Created content that strengthened AMCI’s authority in the automotive industry, particularly with OEMs.
4. Integrated a Content Ecosystem
Connected the YouTube channel with blogs, social media, and email campaigns to create a seamless audience journey.
Amplified content impact by fostering deeper connections across platforms and driving sustained engagement.
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1. New Revenue Streams
The content studio evolved into a profit center, with storytelling directly contributing to AMCI’s growth.
2. Deeper Audience Engagement
Audience engagement increased by 25%, driven by the integrated content ecosystem and dynamic campaigns.
3. Elevated Industry Authority
AMCI repositioned itself as a trusted leader in the automotive industry, strengthening partnerships with OEMs and other key stakeholders.
4. Sustained Growth
A renewed focus on alignment and storytelling positioned AMCI for long-term success in a competitive market.
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This wasn’t just a branding refresh; it was a complete transformation. By rediscovering its core advocacy and aligning operations with market needs, I helped AMCI turn storytelling into a strategic asset.
The result? A revitalized legacy, sustainable growth opportunities, and a stronger market presence. When clarity and storytelling drive action, the results speak for themselves.
