Mazda
[OEM] : Experiential Campaign Development + Strategy, Storytelling | Agency: AMCI Global ECD: Rego Marquiis
-
Mazda needed to elevate the Mazda3’s profile while inspiring genuine engagement. Through the Power of 3 Tour, I helped Mazda create a bold, immersive campaign that turned curiosity into advocacy. The result? 313,000 impressions, 3,191 leads, and a 41% conversion rate, proving that bold storytelling drives lasting connections.
-
As Creative Director, I collaborated with Mazda to create the Power of 3 Tour, an immersive brand experience that showcased the Mazda3’s performance and style while fostering connection and advocacy.
1. Reframed the Strategy
Leveraged audience insights to move away from a formulaic approach, crafting a narrative targeted at explorers and trendsetters.
Focused on innovation and adventure, appealing to those seeking authenticity and connection.
2. Designed a High-Impact Campaign
Developed a nationwide experiential tour that featured in-vehicle test drives, custom displays, and interactive elements.
Ensured every touchpoint, from live events to digital campaigns, reflected Mazda’s bold, adventurous identity.
3. Crafted Emotional Connections
Shifted the focus from technical specs to emotional resonance, inspiring feelings of excitement, empowerment, and pride.
Designed activations that engaged audiences both on-site and online, creating memorable experiences that deepened connection.
-
1. Expansive Reach
The Power of 3 Tour generated 313,000 impressions, engaging thousands of potential drivers across key markets.
2. Lead Generation Success
Captured 3,191 leads, with over 1,000 classified as “hot leads” ready to purchase.
3. High Conversion Rates
Achieved a 41% conversion rate, transforming attendees into engaged prospects and advocates.
4. Social Amplification
Amplified reach with over 1 million social media impressions, establishing Mazda as a conversation starter and strengthening its presence among adventure-driven audiences.
-
This wasn’t just a product showcase—it was a redefinition of how Mazda connects with its audience. The Power of 3 Tour embodied Mazda’s challenger spirit, using bold storytelling and immersive experiences to inspire action.
By blending audience insights, innovation, and emotional connection, Mazda proved that bold moves drive lasting results. The campaign turned curiosity into loyalty, building advocates who see Mazda as more than a car manufacturer—it’s a brand that stands for connection, discovery, and innovation.
